Posted by Kenneth Herzog at 1:45 PM Oct 17, 2008
By Kenny Herzog
When I saw the initial FreeCreditReport.com ad, featuring a guy in a silly pirate outfit plucking a ditty about getting his credit hacked, resulting in a dead-end job at a themed seafood restaurant, I was confused and relatively amused.
However, three subpar emulations of hipster Volkswagen ads in the vernacular of some acoustic alt-hip-hop band later, and I'm getting overwhelmed by that icky, "You guys are giving white people a bad name" feeling. These things are a step away from the cringeworthy cultural dilution experiment that was last decade's Flinstones/Fruity Pebbles rap ads.
And while the brainchild of whatever ad agency in some glass-paned New York high rise, the FCR.com campaign is the performative love baby of French-Canadian actor/comedian Eric Violette, who appears to be our neighbor to the north's equivalent of Dane Cook, but with a guitar and nasally singing. Hm, suddenly I'm kind of thinking My Best Friend's Girl may not be so bad.
You may be a dead ringer for ex-Blink 182 frontman Mark Hoppus, Mr. Violette, but your shtick is like Cake-meets-every frat boy's idea of what the Beastie Boys sounds like, as performed on the Grand Ole Opry. And the fucking thing isn't even really free. That is why you, your ads and their failed attempt at quirky-yet-postmodern schilling suck.